OnePlus branched into the smart TV segment with the launch of the OnePlus TV Q1 series earlier last year. The company decided to kick off its journey with two premium offerings. But the plan doesn’t appear to have worked out as OnePlus is shifting its focus towards affordable smart TVs.
It's official. We're making our premium smart TV experience more accessible to our Indian community. #SmarterTV
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Oneplus co-founder pete lau posted in twitter that they will be releasing a premium smart-TV for their Indian customers for an affordable price point .
The company intends to launch two new OnePlus TV variants. One that sits in the sub-Rs. 15,000 price segment (possibly a 32-inch HD-ready smart TV) and another a mid-range series in the Rs. 20,000 – Rs. 40,000 price range. Counterpoint’s research has already shown that the budget segment holds more than 70% of the smart TV market share, with Xiaomi leading the pack.
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